Advertising device



Oct. 29, 1929. F. LEAL 1,733,890

ADYERTI S ING DEVICE Filed Jan 1928 INVENTOR WITNESS: ATTORNEY PatentedOct, 29, 1929 .UNH'E'ED sraras ear carries FRANCISCO IDEAL, OF SANDIEGO, CALIFORNIA ADVERTISING DEVICE Application filed January 3, 1928.Serial No. 244,266.

is to provide an advertising device for public .7

conveyances, such as street cars, railroad passenger cars, busses andthe like, and said device is to be used in combination with theadvertising card holders now employed, with 0 no change to the holders.

A further object of the invention is to provide an advertising device ofthe character set forth, that is capable of receiving advertising'cardsand the like, in an easy and expeditious manner, and so that they can bedisplayed to attract the attention of a casual observer.

Another object of the invention is to provide an advertising device thatis extremely simple in construction and is inexpensive to manufacture. v

This invention also consists in certain other features of constructionand in the combination and arrangement of the several parts, to behereinafter fully described, illustrated in the accompanying drawingsand specifically pointed out in the appended claim.

In describing my invention in detail, reference will be had to theaccompanying drawings wherein like characters denote like orcorresponding parts throughout the several views, and in which: i

Figure 1 is a perspective view of the device vention and showing itsapplication to the advertising card holders now generally em-" '40 2-2of Figure 1, looking in the direction of the arrows.

Figure 3 is a fragmentary sectional view taken on line 3-3 of Figure 2looking in the direction of the arrows and showing the device in openposition.

Figure 4 is an enlarged fragmentary perbest shown in Figure '3'.

forming the subject matter of the present inpublic conveyance and whichincludes the '1 usual advertising card holding means which has a curvedcard receiving surface Bwith flanged guides C disposed to engage theedges of cards in the usual manner.

' formed from metal and have closed portions indicated by the referencenumeral 2 and open portions 3'in the form of a frame as a The sheetshave their lower ends 'bentupwardlyupon themselves to provide a channelshape guide 4 for the purposeof receiving an advertising card 5 in theclosed portions 2 anda transparent member 6 in the open portions 3,and'these cards and transin Figure 1 through the instrumentality of coilsprings 8, t

' The card'receivingj surface Bis adapted to have secured thereto lampsockets 9 for receivingilamps 10 which of course are in connection witha suitable source ofcurrent,

and these lamps 10 are only disposed to the rear ofthetransparent member6 so that the advertising matter on the transparent members can bereadily seen;

The strips 7 are further provided with a centrally disposed outwardlyflared portion The device which forms the subject matter of the presentinvention isadapted to be fixed parent members are retained in theguides 4 by strips 7 hingedly secured to the top-of the sheetsand'heldin operative position as shown 11 in order toprovide a fingerengaging surface for the purpose of disposing the strips to openposition againstthe tension of the coil. springs8thereof and theseflared portions 11 overlie the screws 1 of the closed por- It will benoted that the screws 1 are 2 I a i a 1,733,890

transparent members in operative position as it will be apparent thatthe transparent members are considerably heavier than the advertisingcards 5. When it is desired to re- 5 move the transparent members, thescrews 1 for the strips thereoi must be removed, but the cards can beremoved: by merely lifting their strips against the tension of the coilsprings 8. v p r r 10 Held in operative position by the guides" at andthe strips 7 are the usual flexible strips 12 for covering the edges ofthe cards and transparent members as best shown in Fig ures 1 and 3 ofthe drawings.

15 r The advertising matter supported by or on the transparent memberscan be of any character suohas letters and'figures cutfrom card board,wood or the like, and the out out portions may be covered with coloredsemi-trans- LO parent material'so that it canbe illuminated I by lampsof any desired color, arranged and operated in any desired .mannen Forexample, the lamps may be arranged and operated'rto produce a stillpicture in an ad 915 vertisement; or give the appearance oi oneinmotion.

From the .above description and disclo- 1 sure of the drawings, it willbe obviousthat I have provided an: advertising device tor 5 street carsand the" like,v that'can be associated with theicard holders nowemployed therein or it can be provided in: cars at the time oftheir'manufacture, in which event the. flanged guides C -wouldbedispensed.

1555 with, and my device supports advertising m'atter in amanner'sothati t will attract the attentionof a casual observer; It is thoughtfrom the foregoing description that the advantages and novel features ofmy in e t will be readily apparent Idesire it. to be: understood that Imay make: changes in the constructionand in the I combination andarrangement zofflthe several 1 parts, provided that such changes fallwithin 15 the. scope of the appendedvclaim. What I claim is: Anadvertising device: of the character-"described comprisingsheetsadaptedto be sew cured atan inclination, and having closed 7 7 5oandopen portionsfluideflariges formed with the bottom of said sheets,spring pressed stripssecured to the upper ends or said sheets andcooperating with vthe guide'flanges to hold advertising cards andadvertising trans- 5.55 parent members inoperative position With respectto the el'oseda-nd open portions, means for illuminating the transparentmembers, and'flexible strips covering the vconfronting edges of thecards and transparent members; 7

69 In testimony whereof I aflix my signature.

I FRANCISCO LEAL:

